← Back to Projects
HubSpot Lead Enrichment Tool
AI-powered lead research automation for sales teams
HubSpot APITypeScriptOpenAI
Client: agencyhackers.com
Industry: Marketing/Agency
The Challenge
Sales teams spent hours manually researching leads – visiting websites, LinkedIn, news articles – just to qualify prospects. This ate into selling time and led to inconsistent lead scoring.
The Solution
Built an AI-powered tool that automatically enriches HubSpot leads by:
- Scraping company websites for key signals (funding, team size, tech stack, hiring)
- Using LLMs to extract and summarize relevant business info
- Scoring leads based on configurable criteria
- Syncing enriched data back to HubSpot automatically
Results
- 60% reduction in manual research time
- Faster lead qualification and prioritization
- Sales team focuses on selling, not Googling